As a data-driven content manager at the traditional company Prym Consumer Europe, Tessa is responsible for the implementation of AX Semantics. The step into a modern future through content automation will be developed under consideration of SEO aspects, customer focus and in the sense of passing on manual skills as well as appropriate company presentation. Tessa already implemented the introduction of automatic text generation to generate product texts for her previous digital employer DocMorris.
In her lecture she will talk about her contrasting experiences during the implementation in both companies.
