Robert Weller is Director Community & Education as well as Interim Marketing Director at konversionsKRAFT, Germany’s leading consultancy for digital growth and conversion optimization services. His passion and mission is to support people in their personal and professional development by imparting knowledge through educational content and sharing experiences within a curated community of growth-minded experts.
Robert is also a freelance Content Experience Consultant with a track record in agency business, e-commerce and SaaS companies in various industries and positions as well as numerous projects with leading brands such as Adobe, BASF or Telekom. The focus of his work is “content design” in terms of strategic conception and visual design of content to optimize user experience and conversions along the entire customer journey. His book “Content Design” was published at the end of 2017 and will be reissued at the end of 2020.
At AXCD Robert will explain why it is important to create “infinite content loops” and demonstrate various methods of content recommendations to do so. The title of his lecture is: “The Why & How of Content Experience Design”