Katharina Meyer is Content Manager und Niklas Fallik Data Innovation Consultant at hmmh. More than 20 years ago hmmh brought e-commerce to Germany. Since then the company has been influencing developments in this field. For hmmh, connected commerce is the logical continuation of the multi-channel business, in which channels become touch points and boundaries between online and offline disappear – at any time, at any place and across all devices, always the right content.
The title of the master class by Katharina and Niklas is: “Sustainable automation of text creation: How PIM-System and NLG complement each other”.
In the Masterclass they will talk about their experiences and challenges in PIM and text automation. The goal is to develop answers to the most important questions about the interaction between PIM system and text automation together with the participants. The following questions, for example, should be clarified: What is a PIM system actually and what must it be able to do in the context of text automation? How do PIM system and NLG complement each other?