Whoever has something to do with Online Marketing knows him: Karl Kratz. He is one of the best-known Online Marketing Experts in Germany and has been active in Online Marketing since 1996. He is also the author of successful publications. Already last year Karl Kratz inspired with his keynote about “Die Kunst digitaler Verführung” at the AXCD. This year he will be on stage with the keynote “Die Kunst digitaler Inszenierung: ASCII Edition”.