Content is essential to reach the customer effectively and to help them in the buying process. For this reason, additional content can make the difference, as it can impact the conversion rate, but also generate more traffic through search engines. Especially for online shops, which offer countless products, it is difficult to provide sufficient content for every product. This makes it all the more important to think about content automation in order to generate relevant longtail traffic and to increase the conversion rate on product level.
By André Morys Book author / Founder & CEO konversionsKRAFT (Web Arts AG)
16:00 - 16:30
Storytelling in der politischen Kommunikation
By Meike Ostwald Communications Manager Digital Public Affairs at Microsoft
The lecture shows by the example of digital communication from Microsoft Berlin how it is possible to reach a very special target group via subchannels. Concrete application examples and best practices for storytelling in niche communication will be shown and the question of when own subchannels make sense and how synergies can be created will be discussed.
Intelligent creation of product content can drive better conversions and return rates in e-commerce. This break out masterclass presented by the most disruptive cloud master data platform or Riversand will help you to understand why and how you get great data about your products, customers, suppliers, locations and more in an easy way and how you can create the business case for data and show value to your executives.
AI in Content Creation
15:00 - 15:30
Wie ein perfektes Datenkonzept für einen täglich frischen Newsstream aussieht (DE)
Some errors just happen, others are predictable (and unforgivable).
How important is content in SEO? What is the right content anyway? Which basics do editors and SEOs have to master? Which mistakes should be avoided?