Register to attend

Digital Economy Conference 2017
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About The Event

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WHERE

Fort Mason Center
San Fancisco, CA

WHEN

Sunday to Wednesday
July 23 to 26, 2017



Conference Schedule

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  • Main Stage


  • Masterclass


  • Wie der Content-Lake die Zukunft von Personalisierung und Automatisierung verändern wird!
    AI in Content Creation
    Content Automation

  • Content is essential to reach the customer effectively and to help them in the buying process. For this reason, additional content can make the difference, as it can impact the conversion rate, but also generate more traffic through search engines. Especially for online shops, which offer countless products, it is difficult to provide sufficient content for every product. This makes it all the more important to think about content automation in order to generate relevant longtail traffic and to increase the conversion rate on product level.
    Content Automation
    Digitization

  • The lecture shows by the example of digital communication from Microsoft Berlin how it is possible to reach a very special target group via subchannels. Concrete application examples and best practices for storytelling in niche communication will be shown and the question of when own subchannels make sense and how synergies can be created will be discussed.
    Content Marketing

  • Intelligent creation of product content can drive better conversions and return rates in e-commerce. This break out masterclass presented by the most disruptive cloud master data platform or Riversand will help you to understand why and how you get great data about your products, customers, suppliers, locations and more in an easy way and how you can create the business case for data and show value to your executives.
    AI in Content Creation
    Data-Based Content

  • Some errors just happen, others are predictable (and unforgivable). How important is content in SEO? What is the right content anyway? Which basics do editors and SEOs have to master? Which mistakes should be avoided?

Our Speakers

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Location

Grand Conference Hall - 881 7th Ave New York, NY

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Hurry Up!

Last year our tickets sold fast so don’t miss. Conference will start in